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Coca-Cola plans to pilot versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca containing 6 grams of prebiotic fiber per serving. The test is due to begin at the end of October in parts of New York, New Jersey and Pennsylvania, placing the company more directly in the prebiotic soda market.
Coca-Cola will test versions of Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca containing 6 grams of prebiotic fiber, entering a fast-growing better-for-you soda category led by brands including Olipop and Poppi. The regional pilot is scheduled to begin at the end of October in parts of New York, New Jersey and Pennsylvania, according to the company.
The additions put prebiotic fiber into three established Coca-Cola brands rather than a new standalone soda label. The company said the pilot versions will each contain 6 grams of prebiotic fiber. Its announcement does not specify how the fiber will affect the drinks’ taste, texture, ingredient lists or nutrition information beyond that amount.
The test is part of a broader slate of beverage launches and changes Coca-Cola has outlined for 2027. Other planned products include new zero-sugar Powerade flavors, a zero-sugar Vitaminwater formula expected in March, and a banana flavor of Core Power protein drink slated for January. The company also listed new flavors for its soda brands, including Coca-Cola Cherry Lime and Strawberry Float.
Coca-Cola has already tested prebiotic beverages through Simply Pop, which launched under its Simply juice brand early last year, according to the report. This new pilot extends the ingredient to well-known soda names. The company has not said whether the three products will reach additional markets after the regional test.
Coca-Cola Enters a Crowded Soda Segment
The pilot brings one of the largest beverage companies into more direct competition in the prebiotic soda market. Olipop and Poppi have helped popularize sodas marketed around added prebiotic fiber, while PepsiCo acquired Poppi last year, according to the source report. Pepsi also introduced a prebiotic version of its namesake soda last summer.
For consumers, the test could add another choice in a category that combines familiar soda brands with a functional ingredient. It may also show whether Coca-Cola can use established products and distribution to attract shoppers interested in lower-sugar drinks with added fiber. The announcement, however, is about a limited regional pilot, not a nationwide release or evidence of consumer demand. The company has not provided sales targets or results.
The launch reflects Coca-Cola’s stated effort to respond to consumers seeking drinks with attributes beyond flavor, including lower sugar and ingredients associated with functions such as digestion. Those are broad market trends cited in the report; Coca-Cola has not shared research specific to this pilot or its expected health effects.
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From Simply Pop to Familiar Brands
Coca-Cola’s move follows an earlier step into the category: the company launched Simply Pop early last year under its Simply juice brand. The October announcement takes the concept into three existing soda brands, all in zero-sugar versions. It also comes as rival companies develop products around prebiotics and other functional ingredients.
The soda pilot is one part of a wider product program described by Coca-Cola for 2027. The company has also named plans for new Powerade and Vitaminwater offerings and a new Core Power flavor. These plans indicate a broad range of product development, but they do not establish that every listed product will be available at the same time or in every market.
In a company statement cited by Food Dive, Shakir Monin, Coca-Cola’s president of marketing for North America, said the company’s innovation begins with consumer interests and uses its brands to create relevant choices. That statement describes the company’s approach; it does not provide details about the pilot’s performance criteria.
““For us, innovation starts with the consumer. It’s about understanding what people are looking for, where their interests are going and then using the strength of our brands to create something relevant and compelling.””
— Shakir Monin, Coca-Cola’s president of marketing for North America
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Pilot Scope and Product Details
Several details remain unannounced. Coca-Cola has not identified the specific stores or communities that will carry the pilot products, how long the test will run, or whether all three drinks will be sold throughout the named parts of the three states. It has also not announced prices, package sizes, full ingredient panels or nutrition facts beyond the 6 grams of prebiotic fiber.
The company has not said what results would prompt a wider rollout, when it might make that decision, or whether the products will expand beyond the pilot markets. The announcement does not establish that the drinks provide a particular digestive or other health benefit; it confirms only that the pilot versions will include prebiotic fiber.
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Regional Test Begins in October
Coca-Cola says the pilot is expected to start at the end of October in parts of New York, New Jersey and Pennsylvania. Details on store availability and duration have not been provided. Any decision about further distribution will depend on developments after the test, but the company has not publicly described its evaluation timetable or criteria.
Readers can expect clearer information about availability and product labels as the launch approaches. Coca-Cola’s other announced products are scheduled across 2027, including Core Power Banana in January and the zero-sugar Vitaminwater formula in March, according to the company’s plans reported by Food Dive.
functional soda with prebiotic fiber
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Key Questions
Which Coca-Cola drinks are getting prebiotic fiber?
The pilot covers Coca-Cola Zero Sugar, Sprite Zero Sugar and Fresca. Coca-Cola says each version will contain 6 grams of prebiotic fiber.
Where will the prebiotic soda pilot be available?
The company says the test will run in parts of New York, New Jersey and Pennsylvania. It has not named specific retailers or locations.
When does the pilot start?
Coca-Cola expects the regional pilot to begin at the end of October 2026. The company has not announced how long it will last.
Will the drinks be sold nationwide?
No nationwide rollout has been announced. Coca-Cola has described a regional pilot and has not said whether or when the products could reach other markets.
Does the announcement confirm a health benefit?
No specific health outcome is confirmed in the announcement. Coca-Cola says the drinks will contain prebiotic fiber, but it has not provided evidence or claims about a particular benefit from these pilot products.
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