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Ghirardelli has introduced packaged cookies in chocolate chip and double chocolate chip varieties, extending its 174-year-old chocolate brand into another sweets category. The products are available on the company’s website, with launches at Kroger and Walmart scheduled for October and additional retailers expected in January.
Ghirardelli has introduced its first packaged cookies, expanding the 174-year-old chocolate brand into a U.S. cookie market expected to approach $19 billion in 2026. The chocolate chip and double chocolate chip cookies are available on the company’s website, with store launches planned at Kroger on October 11 and Walmart on October 24.
The new line includes classic chocolate chip and double chocolate chip varieties. Ghirardelli says chocolate chips are the top ingredient in the double chocolate chip cookie. The company has not provided further product details in the available announcement, including package sizes, prices or nutritional information.
After the online launch and October retail introductions, the cookies are scheduled to reach additional retailers nationwide in January. The rollout places Ghirardelli among premium packaged-cookie brands, including Tate’s, owned by Mondelēz International.
Ghirardelli is owned by Switzerland-based Lindt & Sprüngli. The company’s move extends a product lineup that already includes chocolate, brownie mixes and refrigerated cookie dough. The announcement did not specify whether the packaged cookies will be sold in all markets at the same time or identify the additional retailers in the January expansion.
The launch gives Ghirardelli another way to sell its brand beyond chocolate bars, baking chips and other existing products. Packaged cookies also place the company in direct competition for shoppers looking for ready-to-eat premium sweets, rather than ingredients for home baking.
The market opportunity comes with pressure on demand. Mintel forecasts that U.S. cookie sales will decline 1.2% in 2026, reaching nearly $19 billion, citing pressure on consumer spending and snacking frequency. That figure is a forecast, not a reported result, and the available information does not indicate how much of the market Ghirardelli expects the new line to capture.
The move builds on recent reported growth for the brand. Lindt & Sprüngli said Ghirardelli recorded double-digit sales growth and added more than one million households in 2025, with baking and confectionery products leading. The company has not attributed those results to packaged cookies, which are new to the lineup.
Ghirardelli chocolate chip cookies
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Ghirardelli traces its roots to San Francisco and has operated as a chocolate brand for 174 years, according to the supplied report. Its business has already expanded beyond chocolate confections into products used for home baking, including brownie mixes and refrigerated cookie dough.
Lindt & Sprüngli described 2025 as a landmark year for Ghirardelli and said the brand continued to lead the premiumization of home baking in North America. Ghirardelli’s chief executive also said in a LinkedIn post that the brand surpassed $1 billion in revenue last year for the first time. The supplied report does not provide a breakdown of that revenue or independently detail the calculation.
The new cookies extend that existing association with baking into a finished, packaged snack. Their retail timing gives the company an initial presence at two large U.S. chains before a broader rollout is planned for January.
“Entering the cookie category marks an exciting new chapter for Ghirardelli and an important step in how we continue to grow the brand and be a part of consumers’ lives.”
— Bobby Oliver, vice president and head of marketing at Ghirardelli Chocolate Company
premium packaged chocolate cookies
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Pricing and Product Reach Remain Open
The announcement does not give prices, package sizes, ingredients beyond the stated top ingredient in the double chocolate chip variety, or nutritional details. It is also unclear which retailers beyond Kroger and Walmart will carry the cookies in January, whether distribution will cover every U.S. market, and whether the company plans additional flavors.
Ghirardelli has not disclosed sales goals for the new line or how it expects the cookies to perform against established premium competitors. Mintel’s nearly $19 billion figure is a 2026 market forecast, while its 1.2% decline estimate is tied to pressure on consumer spending and snacking frequency; it does not describe the new product’s sales.
double chocolate chip cookies Ghirardelli
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Retail Rollout Begins in October
The cookies are already listed as available on Ghirardelli’s website. The next stated milestones are their Kroger debut on October 11 and Walmart launch on October 24, followed by a planned expansion to additional retailers nationwide in January.
Those launches should clarify where shoppers can buy the products and may bring further information about pricing, packaging and distribution. The company has not announced additional details or provided a date for a broader retailer list.
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Key Questions
What kinds of packaged cookies is Ghirardelli launching?
The line includes chocolate chip and double chocolate chip cookies. Ghirardelli says chocolate chips are the top ingredient in the double chocolate chip variety.
When will the cookies be available in stores?
The cookies are available on Ghirardelli’s website. They are scheduled to debut at Kroger on October 11 and at Walmart on October 24, with more retailers planned for January.
How large is the U.S. cookie market?
Mintel expects U.S. cookie sales to reach nearly $19 billion in 2026. It forecasts a 1.2% decline that year, citing pressure on consumer spending and snacking frequency.
Who owns Ghirardelli?
Ghirardelli is owned by Lindt & Sprüngli, a Switzerland-based company.
Source: rss
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