TL;DR
Get kitchen gear delivered free with Prime
- Fast, free delivery on millions of items
- Prime Video, Amazon Music and more included
- Member-only deals all year
Design Milk’s roundup of 2027 Colors of the Year brings together selections from paint brands including Valspar, Behr, Sherwin-Williams and Benjamin Moore. Greens, earthy browns and muted blues appear prominently, alongside aqua, terracotta and pink shades; the brands present the colors as options for personal, comfortable and nature-influenced interiors.
Design Milk has published a roundup of paint brands’ 2027 Colors of the Year, with greens, earthy browns and muted blues recurring across the selections. The report covers shades chosen by major paint makers and related brands, including Behr, Sherwin-Williams, Benjamin Moore and Valspar, and describes a shared emphasis on nature, comfort and lived-in spaces.
The roundup lists colors from 12 brands, spanning soft and subdued tones as well as richer hues. Greens include Behr’s olive-brown Grounded, Sherwin-Williams’ pastel Celery and Benjamin Moore’s traditional Webster Green. Valspar selected Cottage Door, a muted blue, while California Paints chose the deeper, moodier blue Quiet Peace.
Brown and earth-inspired choices include Little Greene’s Marle, Dunn-Edwards’ deep brown French Press Coffee and Dutch Boy Paints’ terracotta Deep Rooted. Other selections broaden the palette: Glidden’s muted aqua is called Artifact; Clark+Kensington chose the radiant blue Vantage Point; Graham & Brown selected the warm pink Rose Earth; and C2 named its earthy pink-mauve shade Pueblo.
The article describes the choices as brand predictions rather than a single industry standard. Its descriptions connect the shades to ideas such as natural materials, comfort, self-expression and well-being. Those explanations reflect each brand’s positioning; the roundup does not provide consumer polling or independent evidence that the colors will dominate design during 2027.
How Paint Picks Shape Interior Choices
Color-of-the-year selections give consumers, designers and retailers a set of highly visible reference points for the year ahead. Design Milk notes that paint companies’ annual choices can influence work across interiors, architecture, furniture, fashion and product design, helping translate broad aesthetic ideas into specific colors people can use.
The recurring greens, browns and blues offer a practical signal for anyone planning a room update: many of the featured shades are presented as adaptable alternatives to stark white or highly saturated color. Some are described as backgrounds, while others are positioned as accents. That range may help readers compare options without treating one company’s pick as a universal prescription.
The selections also matter commercially: paint brands use them to frame product launches and shape conversations about upcoming palettes. Still, an annual color designation is a forecast and a marketing choice, not proof that a particular shade will become common in homes. The roundup gives readers the brands’ stated rationales, but does not measure sales or adoption.
Products Worth Considering
KitchenAid Compact 8-Cup Grain and Rice Cooker with Integrated Scale
Le Creuset Enameled Cast Iron Round Wide Dutch Oven, 3.5 qt, Sea Salt
KitchenAid Classic Series 4.5-Quart Tilt-Head Stand Mixer, Onyx Black
As an affiliate, we earn on qualifying purchases.
A Yearly Forecast From Paint Brands
Paint manufacturers typically announce annual colors in advance of the year they are meant to represent. Design Milk frames the process as a way for brands to interpret changing tastes, cultural influences and how people want their homes to feel. The publication says these choices have developed into trend signals that reach beyond paint.
For 2027, the source characterizes the group’s shared direction as a continued interest in nature, comfort and personal spaces. The individual colors vary: some are softened and pale, such as Celery and Artifact, while others are deep or warm, including Quiet Peace and French Press Coffee. The roundup’s list shows a range of interpretations rather than a coordinated palette issued by one organization.
“sumptuous and impactful, yet relaxed and grounded”
— Ruth Mottershead, creative director of Little Greene, as quoted by Design Milk
Forecasts, Not Measured Adoption
The roundup does not state how each company selected its color, whether the brands used shared research, or how their choices were tested with consumers. It also gives no sales data, market forecast or independent measure of how often the shades may appear in homes and commercial spaces.
The source does not establish that green, brown and blue will lead all design trends in 2027. Its observation is limited to the colors featured in this collection. The report also provides no comparative ranking among the brands’ selections, and its publication date is not specified in the supplied material.
How the Palette Appears in Practice
The next indication of the selections’ reach will come from how brands, designers, retailers and homeowners use them in products and spaces during 2027. Readers can compare the shades directly through the paint companies’ own color information; the Design Milk roundup links to further details for some selections.
No single follow-up date or industry-wide review is identified in the source. The colors should be treated as current brand picks, with broader adoption still to be seen rather than assumed from the announcements alone.
Key Questions
Which colors recur most across the 2027 selections?
Design Milk identifies greens, earthy browns and muted blues as prominent across the brands’ choices. The roundup also includes aqua, terracotta, warm pink and mauve tones.
Which brands and colors are included?
The list includes Valspar’s Cottage Door, Behr’s Grounded, Sherwin-Williams’ Celery, Benjamin Moore’s Webster Green, Glidden’s Artifact, Little Greene’s Marle, California Paints’ Quiet Peace, Dunn-Edwards’ French Press Coffee, Dutch Boy Paints’ Deep Rooted, Clark+Kensington’s Vantage Point, Graham & Brown’s Rose Earth and C2’s Pueblo.
Do these selections prove what will be popular in 2027?
No. They are paint-brand forecasts and selections. The source does not provide consumer research, sales figures or adoption data confirming that the shades will dominate design.
What themes do the brands associate with the colors?
The descriptions commonly refer to nature, comfort, calm and personal expression. Those are the brands’ stated interpretations of their choices, not independently verified effects of using the colors.
Source: design-milk.com
